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Sheba Nandkeolyar – Chair for Women in Business Chapter

Sheba is a leading Australian Marketer & a Global Diversity leader. She is the Founder & CEO of MultiConnexions Group, which she established 15 years ago. MultiConnexions group is Australia’s leading Marketing, Advertising, Digital, PR & Social Media company, a full services 360 company working with some of Australia’s Top ASX listed companies and the Federal Government.

Sheba is the Immediate Past National Chair of AIBC and was the first woman National Chair of AIBC in its history. During her tenure she promoted clear KPIs to reflect Diversity on the AIBC National Board and State Management Committees. Sheba is the current National Chair of AIBC Women in Business (WIB) which she founded a few years ago with a vision to promote 50:50 (encourage 50% participation of women as founders and/ or senior management) in business.

Sheba is a long-standing member of AIBC for 20 years and is passionate about the bilateral relationship especially in context of Trade and Investment between Australia & India. She has worked hard over the years on the bilateral relationship and has been a DFAT (AIC) Board member till 2019 advising Federal Government and was also a member of NSW Asia Business Advisory Council, advising the then NSW Trade Minister & Premier of NSW at that time.
A great believer in Diversity, she has recently been inducted into the Global Board (headquartered in US) of International Advertising Association (IAA) as the Global Vice President of Diversity, Equity & Inclusion (D&I). As the Chair of the IAA DE&I Council, Sheba leads DE&I marcoms initiatives across 56 countries.

Sheba’s below roles helped her in shaping policy and in contributing to bilateral, multicultural, diversity and diaspora initiatives:

  • DFAT Board Member of Australia India Council
  • AIBC National Chair
  • AIBC National Vice Chair
  • AIBC NSW STATE President
  • New Colombo Plan (DFAT) Reference Group Member
  • NSW Government’s Asia Business Advisory Council Member
  • Advisory Board Member of Media Diversity Australia
  • Vice President of IAA Australia
  • Global Board Member of IAA Global
  • Global IAA Vice President of Diversity, Equity & Inclusion.

Sheba was a Reference Group Member of the India Economic Strategy 2035 group led by Peter Varghese and has contributed to several white papers on bilateral policy and issues including cultural diversity on Australian boards.
Sheba accompanied former Prime Minister of Australia Mr Tony Abbott on his first trip to India as Prime Minister to meet Prime Minister of India Narendra Modi after he was elected as Prime Minister. She hosted PM Modi at an AIBC Business Leaders Forum in Australia. This forum was attended by over 400 business leaders across Australia.

Sheba is honoured to have been provided a lifetime membership of Australia India Business Council, and wishes the Council all success in its 35th year anniversary.

M: +61 421 555 228

Sheba Nandkeolyar