I’m Shruti, the Founder of INDRIYA, a Sydney-based sustainable luxury handloom brand bringing India’s finest weaves and crafts to a global audience across Australia, New Zealand, the United Kingdom, the United States and Canada.

I’ve always lived at an unusual intersection — a deep love for India’s handcrafted textile heritage, and an equally deep passion for building beautiful digital and eCommerce customer experiences. Indriya was born exactly there: where centuries-old craft meets intentional, modern commerce.

What began as a personal connection to Indian textiles has grown into a purpose-driven brand that bridges the gap between the South Asian diaspora and the artisans, stories and heritage behind India’s handcrafted traditions. Today, Indriya works across 15+ craft clusters spanning India’s finest weaving traditions, with Kanjivaram and Gadwal at our heart, partnering directly with weaver communities to curate authentic, ethically made textiles reimagined for contemporary global lifestyles. Every piece carries the fingerprint of the hands that made it.

At its core, Indriya is building a circular economy between Australia and India, one that sustains weaver livelihoods, honours slow and ethical production, and brings conscious, sustainable luxury to a global community. I believe heritage and sustainability are not opposites but the same idea: things made well, by real hands, meant to last.

While the product and experience are deeply craft-led, the way we build Indriya is intentional and modern. I’ve designed the brand around a thoughtful eCommerce and digital customer experience, from how we tell each craft’s story online to how customers discover, connect and buy across markets. I’ve also grown Indriya’s social media presence from the ground up, building an engaged global community around heritage, provenance and conscious luxury.

My ambition is to build a truly global eCommerce brand from Sydney, proving that a business rooted in craft, sustainability and provenance can reach the world while staying true to the makers at its heart.