Australia India Business Council (AIBC), the leading business council dedicated to promoting the bilateral trade and investment relationship between Australia and India, has chosen International Women’s Day to launch its new brand identity – a fitting beginning for the new logo given the historic all female leadership team of the council. The launch event, organised by AIBC’s Women in Business Chapter with the support of Consulate General of India – Sydney, coincided with Prime Minister Anthony Albanese’s successful visit to India.
According to National Chair, Jodi McKay, the new brand identity reflects the vitality and energy in the evolving Australia-India relationship and the leadership role which AIBC plays for advancing the strategic business corridor.
“The logo is in step with the evolving times. Symbolically, it represents the blue of the Australian flag and the green from the Indian tricolour. The letters ‘AI’ adjacent to each other demonstrate how the two countries are in a symbiotic relationship and committed to supporting each other’s growth and progress.”
The new logo was designed by Enigma – AIBC’s National Partner. Enigma is also led by a woman in Lisa Sutton Gardner (CEO and Founder).
“I thank Enigma for their excellent design work with the new logo, as well as their creativity and patience in working with us to achieve what is a key milestone for Australia India Business Council.”
Consul General of India Sydney Mr Manish Gupta appreciated the progressive and forward-looking initiatives of Australia India Business Council – the new logo launch and Women in Business focus for the event.
Mr Gupta said: “With the Government of India’s focus on women’s economic empowerment, events bringing together women business leaders from both countries to work on bilateral initiatives such as today’s breakfast build on the bilateral business relationship.”
The International Women’s Day event was organised by AIBC’s first female National Chair, Sheba Nandkeolyar. Sheba Nandkeolyar and Dr Meena Chavan also launched their co-authored book at the event: “Exploring the economic opportunities and impacts of migrant entrepreneurship”. The book featured several successful Australian Indian business owners with a global footprint.
Sheba Nandkeolyar said: “AIBC Women in Business was formed with a vision of 50:50 participation of women in the bilateral business and trade space. It is heartening to see this vision come to fruition with a woman National Chair leading AIBC and a room full of dynamic women leaders building bridges between the two countries. It is a pleasure and privilege to launch our book on International Women’s Day.”
The event featured:
- a presentation by Poornima Menon of Five Pleats (and sponsor My Muscle Chef) on the Ikkat heritage of Indian textiles, with an introduction of the bilateral collaboration in planning between Indigenous and Indian links in the textile industry.
- a presentation by AustralianSuper on financial empowerment of women
McKay concluded: “The Australia India Economic Corporation and Trade Agreement (ECTA) came into force on 29 December 2022 and with Prime Minister Anthony Albanese’s visit to India, AIBC is stepping up its commitment as the leading business chamber dedicated to promoting the bilateral trade and investment relationship between Australia and India. We know women are critical to the relationship and AIBC has much to be proud of in its support for women in leadership roles.”
Australia India Business Council and AIBC Women in Business Chapter thanked sponsors AustralianSuper, My Muscle Chef and Rasa Beverages for their generous support for the event as well as ABC Bullion for providing the lucky door prize.